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Operational definitions of racial Ladies looking hot sex Hildreth South Asian This ethic type included models of South Asian descent. This group was characterized by dark skin and dark hair. East Asian This ethnic type included models of East Asian descent.
Fair skin, dark hair, and almond-shaped eyes characterized this group. Black This ethnic type included models of African descent.
This group was characterized by dark skin and natural or relaxed hair. White This ethnic type included all models of European descent. Fair skin and sometimes light hair and eyes characterized this group.
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Operational definitions of beauty types Classic This model has an elegant feminine look that is glamorous and sophisticated. Model is shown wearing classically feminine, but not overly accessorized, apparel.
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Models in active situations attired in sportswear are also included. Trendy This model wears faddish clothing with prominent accessories.
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Hair and makeup are often overly stylized to reflect current trends. Product This category includes all cosmetics, hair care, hygiene, and skin care products.
Clothing This category includes all clothing and footwear deers, manufacturers, and distributors. Technology Technological products such as telecommunication devices, electronics, and cars were included in this category. Relative Importance Major Role The model is very important to the advertising theme or layout, shown in the foreground or holding the product.
Minor Role Model is of average importance to the advertisement theme. These models are not spotlighted but they are not difficult to find in the advertisement.
Background Role A model who is difficult to find in an advertisement and who is not important to its theme or layout. A background role was coded if a model appeared in a crowd.
Relationship to Others in the Advertisement All Female Social Context Includes any group of two or more women or girls depicted in a social setting or context. Nobody Else in Advertisement This option was chosen when only one model appeared in the advertisement Impersonal Context This option was chosen when multiple models appeared, but there was no apparent relationship between.
Rights and permissions About this article Cite this article Sengupta, R. Sex Roles 54, —